Hyper casual games and the future of mobile gamingĪn IronSource report showed that growth for mobile game revenue was increasing year-over-year despite a decline in year-over-year growth for installs. Despite this increase in spending, mobile games accounted for 67.4 percent of all in-app spending in 2021, a decrease from 71.7 percent in 2020, which says more about just how much people were spending in-app than about mobile gaming’s popularity. In fact, by December of 2021 player spending had increased by 12.6 percent year-over-year. As mobile gaming stayed popular in 2021, spending increased. The story didn’t stop there - and isn’t all about installs. In one single week in March 2020, users globally downloaded an astounding 1.2 billion mobile games - the biggest week-to-date for app installs. Mobile gaming apps also saw a 47 percent increase in sessions and a 75 percent increase in installs for Q1. Comparing the last week of March in 20, we saw a dramatic increase of 132 percent more installs. Mobile gaming in 2022: the story so farĪdjust’s Hyper Casual Gaming Report showed the extent to which the demand for mobile games increased in 2020, with hyper casual leading the way. In this guide, we cover how the mobile gaming industry has been reshaped and share best practices for marketing mobile games in 2022 and beyond. The COVID-19 pandemic has shaped the past few years in unpredictable ways and mobile marketers have had to prove their adaptability by remodeling their overall strategy. For example, games broadcasting service Twitch saw a 19.7 percent rise in daily traffic from January to March, while social network TikTok’s DAU (daily active users) increased by 15.4 percent. In 2020, requirements to stay at home led to more time spent using the internet and a greater need for online entertainment.
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